Bill Baren Blog

Have you ever had this experience?

You learn a new word that you seem to have never heard of before and all of a sudden you start hearing and seeing that word everywhere.

Is the word being used more now that you’ve learned it?

Or…

Are you simply noticing it more because you’ve increased your possibilities by learning a new word?

When you open your attention to new things –> you increase your possibilities

When you’re stuck, it simply means that you’ve gotten into a rut of looking at the same things over and over again.

When you widen the range of what you pay attention to and then begin to change your actions accordingly, you shift.  You get unstuck.

I call this “The Perception Principle.”

This perception principle is at the heart of why certain business owners stagnate or fail and why others achieve success and create businesses that allow them to have financial freedom.

When you put your attention on “what works” in successful businesses, including your own… and you expand the scope of what you notice, learn and apply from what works… your business grows, your confidence soars and your stress disappears.

Here’s a list of areas that I find most business owners need to pay extra attention to:

• Your Audience – knowing your audience and their needs and being able to articulate it
• Your Promise to Your Audience – knowing what you’re promising your audience that they are actually willing to invest into
• Your Business Model – figuring the optimal way to set up the packages, offering and money flow in your business
• Your Marketing Flow – understanding and optimizing the entire flow of how you attract and retain clients
• Your Team – continually finding ways for you to do what you love and let others take care of the rest
• Your Systems – stopping the need to constantly reinvent the wheel by creating ways to get great results EVERY time
• Your Self – total commitment to mastery in your areas of expertise, including knowing yourself and getting better at being YOU

It’s not always easy to notice NEW POSSIBILITIES in each of these areas.  And it certainly is not easy to commit to devoting time and energy to working ON your business in this way.  Yet, the more you pay attention, the more you can see your business with new eyes, the more your business expands to include new opportunities for increased revenue, better teams, greater partnerships and making more of a difference.

My job, as a business coach, is to continue to expand your perceptions of new possibilities in each of these areas.  And I want to continue to find the best avenues to do that with you.

~Bill

I just got reviewed on Why My Blog Stinks:

So now is a good time to solicit comments from you on:

• What you like and don’t like about my blog
• What you want more of and less of

I’d love to know. Help a blogga out…

Lynn Kindler asked a vital question of how can we show and act our beliefs through the actions of how we lead our lives?

Yes, we can all do something for what we believe in.

* We can decide to work on ourselves and influence others not by preachy force but by the powerful resonance of our voice, our words and our being

* We can commit to our businesses being more than about profit

* We can consciously decide not to put our dollars into developments, chain stores and gas guzzling cars.

* We can blog about how we want to see the world, our businesses and our leaders

* We can be the revolution.

The ripple we create today can be the tidal wave of the future.

When I ran a music distribution company, it became clear to me that creating a habit for all my clients of buying from us on a weekly basis was vital to my company’s success. Making or receiving calls to and from my best sales people became routine and blended into the conscious and unconscious schedule of our customers.

Today’s post from Seth Godin reminded me of that.

If you want to grow, you’re either going to have to get more people to adopt your habit, (which might require breaking a different habit) or somehow increase habitual behavior among your happy customers.

* Increase the frequency of your newsletter from a monthly to a weekly habit
* Post to your blog daily and your readers will rely on you
* Find products (especially ones that are not one time purchases) in your store that loyal early adaptors will seek out thus creating a habit of coming into your establishment
* Create a schedule for your clients and your services (ex. They come see you 1st and 3rd Friday of every month) and make it easy for them to put it into their calendars)
* What else?

Why I decided to blog is so perfectly captured by Marc Cuban that I thought it was perfect for my first post. Here is a part of what Marc wrote:

“I can write about anything. I can write opinion. I can report facts. I can ask questions. I can jump from topic to topic to topic… One minute I’m a reporter, communicating what happened and where, the next I’m an opinion columnist. The next I’m op-ed, punching or counter punching someone in traditional media… It’s all up to me and it’s fun. My blog is just that. Mine.”

Well, my blog is mine and hopefully will be yours, too.