Impassioned Response
It’s a typical Tuesday evening. Sylvia is running a little late to meet her boyfriend for dinner at great out of the way bistro on the Lower East Side. She is lucky to have gotten a seat on this rush-hour NYC subway cart. She is struggling to read Wired magazine, as the ride is especially bumpy today.
It’s amazing that on such a crowded train, she feels completely invisible. But if anyone is paying attention to her, they are noticing that she is beginning to be visibly excited by what she is reading. In fact, she is so excited that she is dying to tap the shoulder of the man sitting next to her and tell him about what she is reading. This stranger is startled out of his subway stupor and is soon engaged by what she is sharing. He learns how taken she is by her new discovery. He is now a believer, too.
She is reading a story about your business!
- Is your product or service remarkable enough?
- Is the story of your product engaging enough to a stranger?
- How easy is it to spread your story?
