Bonding Experience
What if your branding was rebranded? What if you thought less about branding and more about how to create a bond between your product/service and your ideal customer?
This is what Brad Williamson has to say about it:
“A movement that involves accumulating sales via strategies that are less-dependant upon brands, and more dependant on the creation of emotion-filled relationships between products and consumers. Such a relationship can be developed when a product’s nuts and bolts are valued for their true quality, and its personality (brand) is emotionally appealing.”
I love my Tivo. I don’t leave home without my Garmin Nuvi. I’ve even named my car (Philip). That’s the kind of bonding we all want for our products/services.
