Tue 10 May 2011
You probably already know that I have a passion for sharing my most effective business-building strategies with you. But there’s one thing I’ve never taught until now.
It’s my #1 marketing strategy, which can help you consistently attract clients and radically increase the amount of impact and community you create in your business.
Can you guess what it is?
OK, the answer is… it’s building a sizeable list of potential clients that you can consistently communicate with and offer your content and services to.
Because having a list is the easiest way for you to reach your tribe, build relationships and credibility, and attract new clients.
I’d like to tell you a story…
When I first started out 9 years ago as a coach, I had no one on my email newsletter list. It was a struggle to go out and get clients. And every month, it felt like I was starting over again, I had no marketing momentum built up in my business.
A marketing mentor gave me a good piece of advice, “Why don’t you start a newsletter?”
So I did.
I decided to start a simple newsletter, and I tried everything I could to add people to my list. Gradually, my list grew from zero to 2,000 people.
Amazingly, something magical happened when my newsletter list got past the 2,000 people mark.
On a regular basis, people would email me asking about my services, asking for a consultation – and then hiring me!
This was completely unsolicited! These were people who subscribed to my newsletter and enjoyed the free content I was sharing. I was on cloud 9.
Can you imagine this? Every time you send out an email, it generates excitement and new business with your audience.
Once I had grown my list to 2,000 people, I set an intention to double it. But things went much better than I had planned.
In the past 2 years, I’ve been able to grow my list from 2,000 to 18,000 amazing people that I’m totally psyched to be in communication with!
The opportunities that a list this size have created for me are huge:
- Last year I filled 4 group coaching programs, coaching 570 people to greater heights in their businesses!
- I used to be excited to get 50 people on a teleseminar – now 1,000 to 2,000 people sign up for telecalls to receive my training content.
Why am I sharing my story with you? Because I know the power that list building has to transform your business (like it did with mine), and I want you to benefit from it too.
My intention is to double the size of my list again in the next 12 months to 36,000 people.
Would you like to join me on this journey?